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What Podcasting Can do for Your Business
What Is a Podcast? A podcast is a series of audio or video digital-media files which are distributed over the Internet by syndicated download, through Web feeds, to portable media players and...
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Use Twitter as a Marketing Tool
Twitter has been all over the news recently, from breaking news before the networks to the Twitter community making or breaking brands. Marketing and PR pros know they need to be in this community, but...
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6 Keys to Creating a Successful Viral Video
It was a simple business plan: buy shaving razors on a subscription basis for a few dollars a month. How many times have you forgotten to go to the store and buy new blades? It’s an experience that...
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Maximize Viewership for Your Video
We all know that video content is king for content marketing – it’s going to return the best results for SEO and is the most effect content for customer engagement! So you, as a motivated and...
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The ONE Thing Your Corporate Video Must Do
As we start the year anew, we marketers are tasked with planning the year’s initiatives and content. Everyone knows the power and reach of web-based video content, but how do you create a program that...
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“Byte-Sized” Content in the Age of Social Media
Various popular social media apps. With the wave of social media marketing upon us – “byte-sized” content is a must. YouTube, Facebook, Instagram, Snapchat, and Twitter are redefining video marketing,...
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The Marketing Power of a Call to Action
Having a call to action, or a CTA, is an essential addition to any marketing video. A CTA is when you prompt your audience to take the next step and actually engage with your company. Whether that...
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